A note from a packed panel this morning on "Monetization" at LeWeb3.
For the most part, the answers were pretty much the expected ones (no, nobody has found the magic formula):
- Bloggers & Content providers? Be among the top 5 in an industry in your country, or carve a big piece of a (tiny) niche. Otherwise, don't expect to make any money for blogging (or maybe enough to pay for BigMacs).
- Others? Draw users in. Keep them there. Try subscription. And of course, various forms of advertising. And remember, Ecommerce is not making a profit from the commerce itself because the logistics are so expensive; they're good for being in the middle. Try being an intermediary - to offer serivces that either don’t produce the content or don’t do the selling part.
The one piece of advice I don't necessarily agree with: sell virtual products, like that website where 13-year-old girls purchase pixelized clothes for each other. I find it rather depressing. Maybe someone will show me something that will convince me of the viability/usefulness of such?