What does Google have to say about Innovation? Here's a Google product manager's view:
- Culture: this is the most important one. According to Nelson Mattos, Google puts users first; profitability is "an afterthought." Also in the Google credo: create a global skills base, as only local engineers will be able to understand the nuances of their geographies (Orckut big in Brazil, blogging big in France but not Latin America, etc) Finally, maintain a non hierarchical structure
- Collaboration: Some secrets are more valuable when shared
- Speed: Fast is better than slow. Big will not beat small anymore. It will be fast beating slow. At Google we absolutely encourage people to move at high speed, build a prototype, launch immediately and get feedback directly from the users. And improve over that.