Confessions of a green-mama wannabe

I bought an ultra cool new supermarket grocery bag that fits into the supermarket cart while walking the aisles, then turns into a knapsack to help you carry groceries easily.

Now I can preach silently to the masses of shoppers who'll admire my eco-sense... while I fill my reusable bag with processed food and disposable diapers and hope nobody notices (at least it's opaque.)

Of course, I'm all for the environment. And for sustainability. And for renewable energy. And for the myriad of other buzzwords that have sprung up in our language for the past few years.

But I admit I sometimes feel like the grown-up version of that teen who feel's she's saving the world by just "thoroughly eliminating CFCs from her life" - in that case, refraining from buying hairspray & certain brands of mousse (according to what my then-source of wisdom said at the time)

Fast forward a couple of decades and different versions of of bad hairstyles later. I'm a full time marketing consultant, mother, diaper-changer, air-conditioning queen who doesn't have time to breathe. Being green is much more important today, yet much more complicated.

A few examples. What would you do?

• Dilemma #1: finished conference call at 11:15 PM. Husband rightfully complains that I (well, we) don't have a life. Washing machine is done. Should I bring in the laundry hanging outside from previous day, then hang the new batch on the clothesline, or just spend 10% of that time to push the wash into the dryer? (never mind it's 30 degrees outside in the Israeli Summer)
  

• Dilemma # 2: We need a second car so that husband can help dropping off kids in the morning (none of the preschools/schools are within walking distance), and so that I can add at least 1 more hour to my work life.
  

1. Should we actually get the car and stop using the organized transport the amazing company he works for puts together as a perk (and as small contribution to carbon-emissions reduction?)
2. Now that I've said yes to question #1, should I feel guilty I'm not even considering hybrid cars as an option (too expensive here, unknown resell value, unknown problems in the longer term, and too little storage room for strollers and "really important things" like grocery bags)

• Dilemma 3: Which takes me back to my ultra-cool grocery bag. First, a confession: the real reason I bought that ultra-cool shopping bag was to organize my shopping cart and separate tax-deductible items from the rest of my shopping (don't ask - the only joy of being a freelancer here). But since I'm already using The Good Bag, I will also aim to reduce my consumption of the bad (aka plastic) bags. But then, what would I do when I run out of current stock of bad-bags at home? After all, where will I put all those dirty diapers? Should I just grab a few at the cash register and stuff them inside the lining of my Good Bag?
  

Guess that my role in saving the world will currently be accomplished by the sole virtue of displaying my use of Good Bags, regardless of the shipment they carry.

Updates galore

Two quick updates on what's been going on in the last few months since we last saw each other:

• In late March (last entry) I had a very bad case of the flu. What I didn't tell you was that I was severely limited on (a) the type and amount of medicine I could take to make me feel better (b) the way my body responded (taking ages to recover) because, well, I was in the early stages of pregnancy. So a belated "be sha'ah tova"/enhorabuena to me.
• Remember ResearchTrail? Well, it shut down, unfortunately. As you may recall, I called it quits late last year (before the first funding round) and was no longer a partner, but it is still disappointing to hear. Good luck to Dudu & Judy in their new ventures in the future...

And some minor tidbits that might shed light on my mood swings of the past few months (compounded by pregnancy hormones, of course).
Here they are, in ascending order of stress level:

• My sister-in-law and three nephews stayed with us for a visit. 13 days and 13 nights.
• Did some renovations to the house (dust, dust, everywhere, and no toys to be found)
• Have not yet completed (ehem, effectively started) handover to my recently hired replacement during the planned maternity leave
• I still don't know what I want to be when I grow up
  
• Bad news: Olmert is still PM. Worse news: Looks like Netanyahu is coming back. Or Barak.
  
• How the heck will I juggle three little monsters when I only have two hands? (No, I'm not expecting triplets, just baby #3)
• My wonderful friends and neighbors A & J just went back to Mexico for "a couple of years". (Yea right. I've heard that one before.) Still crying.
  
• It's terribly hot outside. And inside. Everywhere.
  
• How the heck will I handle three little monsters (and maternity leave) without A & J?
  

Ideas, suggestions and support all welcome.

On gender, faith and a 4-year-old's wisdom

Friday night dinner. Ben is telling us about what learned in Gan this week.

- So what's the Torah Portion this week?
- Mishpatim
[ah-ha. He remembers more than the drawings and songs]
- And what happens there?
- It's about rules. Like when you find a ball in the street and it's not yours. You can't take it. But if someone comes looking for it and they say it's their ball and that it's red, when the ball is really yellow, you can't give it to them.
[This is way beyond the level I had expected from a four-year-old. He's well on his way to become a lawyer. I decide to go on, just for the fun of it.]

- Ben, do you know what the Ten Commandments are?
- Yes, "Aseret Hadibrot"
- Right. Do you know what's written in them?
- Not really.
- Well, the first one tells us something about God. Like, do you know how many Gods there are?

[That should be a piece of cake for him after his elucidation on Jewish Law]

- Yes. There's two.

[Jaw drops. What kind of Jewish parents do we call ourselves?]

- Ben, we know there's only one God.
- No mom. There's two... One man, and one woman.

Update: redefining journalism & social relationships

This is an update to two seeminly unrelated posts: "What frozen peas can teach us" and "Jounnalism Reinvented."

A couple of days ago, a twitterer I didn't know about, but with whom some of my twitter "friends" had conversations and shared twitter/flickr initiatives - died in a car accident.

Her name was Ashley Spencer, otherwise known as @ahspeamama. She left behind a toddler, a baby and a husband.

A fund has been established in her name to help out her family. Spreading the word are lots of twitterers and bloggers who, in her honor, have changed their avatar to a purple and gold croc shoe.

I still can't get over the immediacy of the response. And over the lack of geographical boundaries. And the cross-channel coverage. And over the human story behind it.

What frozen peas can teach us…

If you’re in the twittersphere lately, you will have noticed that some of the most prominent 2.0 figures have traded their traditional photos for… well, peas. Peas as wigs. Peas as backgrounds. Pea pods as dresses. Peas as their profile photo altogether.

To me, the mystery was solved thanks to a twitter question, and subsequent answer, by Dave Weiner yesterday

Here’s the story:

Susan Reynolds was, until earlier this month, an artist and media consultant from Washington DC. Some two weeks ago, she found a lump in her chest and found herself undergoing numerous tests (including biopsies) that would later tell her she had breast cancer. To cope with the immediate pain of the scars those tests left, she grabbed a bag of frozen peas and stuck them into her bra.

She very candidly began blogging about her experience in, which has, two weeks later, she has generated somewhat of a cult following.

As she writes in her blog,

- A bag of peas was something
everybody could relate to.
- Some people love them,
some hate them, some use them for their own injuries.
- A bag of frozen peas was a
vehicle for conversation and let people tease me instead of having to cry.
- It let people share
instead of bemoaning.

With the viral spreading and speed that only Web 2.0 can offer, today there’s a group in Flickr where you can upload your own FrozenPea “pea-vatars.” There’s also a FrozenPea Fund for cancer research started by her friends (which is due to launch tomorrow, Dec 21st).

So in just a little over two weeks, a growing list of little known and well-known bloggers alike have taken the “pink ribbon” cause and given it a funny, personal, whimsical makeover. And people are buying into it.

Case in point: Robert Scoble (Scobleizer blog) thinks about the Davos question " how to save the world?" His answer: Peas.

(photo credit: Goldie Katsu )

On changing the world

At LeWeb3, basically everybody in the room thinks they can change the world (and most want to get filthy rich on the way). There’s a lot of emphasis on change and inspiration and dreams. But what impact are they really having?

After Hans Rosling’s talk, I felt moved. I wanted to continue to act, to make a difference in one of the “220 varieties” of countries he was referring to. But then, something started to bother me: as much as Gapminder brings alive otherwise very dry facts and statistics, the access to these graphs requires certain basic level of background/education to understand (as well as the means to see them).

I tracked Hans Rosling at the coffee break to ask him about the “lowest common denominator” of the people who use these graphs. His answer, tongue in cheek, was, “kids under 12 and Heads of State.” And added “This is because neither group wants to be told what to do. They want to explore themselves.”

Hans is a good conversationalist. People burst out laughing. Then somebody jumped in with a stat on the low ratio of CEOs with MBAs, and the high correlation of CEOs with MBAs that end up in jail. More laughs.

But Jonathan Mark, who was standing nearby, understood what I had in mind. Yes, the issues in so-called “third world” countries are important to raise. But by doing this on our own, with our own language and without giving others the chance to join the conversation (or create and preserve their own), we’re just imposing our own views on the subject. We’re not attempting to share (or listen to) the voices from those we’re trying to “help” in the first place.

Jonathan is trying to change this. He’s involved in projects in Africa that teach villagers, and especially women in these villages, to continue sharing their stories, their memories, their problems. The technology is simple, and most importantly, using a medium they’re familiar and feel comfortable with: voice. Radio is the solution.

Grass-roots radio stations are popping up everywhere. Women are communicating their issues, their hopes, their solutions, their dreams. And thanks to these projects, they’re preserving their stories, their memories.

Now that’s impressive.